Found: Answers

When cheap marketing is just a 'cheap trick'

And why Found|READ isn't the place for it

By Adam Benayoun, August 15, 2007 —  18 Comments

After sitting on the fence, I can no longer continue to watch this farce. Is it me or does the idea being pushed this week on a new startup called TrialIPO seem less an authentic attempt at contributing to Found|READ, and more like a cheap marketing ploy? On Tuesday it seems someone submitted an "idea about a startup" to the site and then arranged for a swarm ... CONTINUE READING

Answer to Question of the Day: Pricing

One reader's useful tips for solving the puzzle of pricing a new product

By Adam Davis, June 02, 2007 —  2 Comments

This post, originated as a Comment on “Question of the Day: Pricing”:http://www.foundread.com/view/question-of-the-day87

Adam says: “It’s a difficult question, with no one good answer. The bottom line is: ‘what the market will bear.’” The challenge, of course, is determining what th… CONTINUE READING

Crib Sheet for Co-founder Finding

Tips from a repeat entrepreneur on how to select your co-founder

By Xavier Casanova, May 29, 2007 —  2 Comments

We’ve posted a few pieces addressing the “challenges of picking your co-founder(s)”:http://www.foundread.com/view/dangers-of-a. Other posts have taken a stab at the best methods for finding a partner—can founders be “matched”:http://www.foundread.com/view/question-of-the-day16 to one another? Below is a cr… CONTINUE READING

How to Build a Marketing Strategy

An Answer to Monday's Question of the Day

By Jeff Curie, May 02, 2007 —  8 Comments

The key to a market strategy is to balance how you will acquire users against how many resources you have at your disposal (money and time). In the case of a community site, you have two communities to attract – the users and the customers. Your market strategy towards each is distinct. CONTINUE READING