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    <title>Found+READ: Stories by Trevor Stafford</title>
    <link>http://startitup.indieword.com/person/8122</link>
    <pubDate>Fri, 31 Aug 2007 15:26:14 GMT</pubDate>
    <description>Stories by Trevor Stafford</description>
    <item>
      <title>Hire IQ: 7 hiring tips for startups</title>
      <link>http://startitup.indieword.com/view/hire-iq-7-hiring</link>
      <guid>http://startitup.indieword.com/view/hire-iq-7-hiring</guid>
      <description>&lt;em&gt; Editor's Note: Trevor is the editor of "Red Canary":http://www.redcanary.ca/, a great online magazine/community just like Found|READ, but which is focused on "fast-growth Canadian companies," rather than startups. Trevor's July 2006 Red Canary post on "hiring tips for startups" is obviously very relevant to Found|READers, and is republished here as the start of what we hope will be a long term cooperative effort in knowledge sharing between our two communities. Do check out Red Canary, it's full of terrific lessons for founders who aim to head "fast-growth" operations one day. (Our mutual friend "Christina Wodtke":http://www.foundread.com/person/3009, founder of Public Square, introduced us to each other, so we're grateful for the connection.)&lt;/em&gt;


!http://redcanary.mypublicsquare.com/files/redcanary/hire-iq-7-hiring/hire_iq.jpg!

&lt;p&gt;&lt;span style="color:red;"&gt;1. Great companies hire great people&lt;/span&gt;&lt;/p&gt;
Young companies worry about money. Smart ones think about value. Too many startups resist hiring a superstar because it's not in the budget. But what happens when the competition gets him instead?

Don't shy away from uber-talent because of compensation. If Michael Jordan wanted to play for you, would you pay him for it? What's winning worth to you? Think return on investment - not price.

&lt;p&gt;&lt;span style="color:red;"&gt;2. Map the talent genome&lt;/span&gt;&lt;/p&gt;
Your friends, family and Monster cannot build a great team. Sure it's easy to hire a rookie from a job posting, but you won't win with mediocrity.

The war for talent takes time and effort. Research your competition. Track who's closing deals. Read the press releases. Choose your talent. Don't let it choose you.

&lt;p&gt;&lt;span style="color:red;"&gt;3. Pick up eggs, bread and a conquering hero&lt;/span&gt;&lt;/p&gt;
A checklist is good for interviews. But too many early stage companies overlook one crucial item: the will to win. It's not about the dog in the fight, it's about the fight in the dog.

Starting up is about long hours, stress, fatigue, frustration, risk and fear. It's also about conquest and competition. A startup is not for everyone. Hire energy, emotional stability and most importantly, the will to win.

&lt;p&gt;&lt;span style="color:red;"&gt;4. Oracle, Microsoft and SAP don't need early adopters, but startups do&lt;/span&gt;&lt;/p&gt;
Beware of the account exec with brand names on his resume. He's used to pitching in living rooms. Your team will be tip-toeing through the back door.

Selling with no installed base is tough. Hire the rare hunter/closer who opened new markets. Check references with early adopters that took a chance on him. If you can, hire two of these reps and cover your bets. One is too risky.

&lt;p&gt;&lt;span style="color:red;"&gt;5. Your pipeline shouldn't be a pipedream&lt;/span&gt;&lt;/p&gt;
Sales fights the battles, but who's waging the war? Do you really know your market?

Sales guys do lousy market research. Hire a product manager to cultivate your value prop and pitch - someone who knows where the market hurts and which companies want the cure.

Sales is not simply feet on the street. It's the right feet on the right street.

&lt;p&gt;&lt;span style="color:red;"&gt;6. You need warp drive in 15 minutes, damn it&lt;/span&gt;&lt;/p&gt;
Hire cheap hackers and pretty soon you need another and another and another. The best teams run lean with great minds. The difference between good and great engineers is 100:1. Great engineers say "Captain! That's impossible!" Then deliver.

&lt;p&gt;&lt;span style="color:red;"&gt;7. Should the guy who built the bus drive the bus?&lt;/span&gt;&lt;/p&gt;
Thefounders came first. But that doesn't make them good leaders. Don' t confuse an innovator for a leader. The former is an agent of change, the latter moves the people. Leadership is glue. 

Leaders give you character. They recruit, retain and cull the herd when necessary. Ask about their followers: how many signed up more than once?  Did they win, place or just show up?

</description>
      <pubDate>Fri, 31 Aug 2007 15:26:14 GMT</pubDate>
      <author>Trevor Stafford</author>
      <category>Read: Learn</category>
    </item>
    <item>
      <title>Top 10 programming languages of the future - you voted!</title>
      <link>http://startitup.indieword.com/view/top-10-programming</link>
      <guid>http://startitup.indieword.com/view/top-10-programming</guid>
      <description>&lt;p&gt;&lt;i&gt;Editor&amp;#8217;s Note: Our friends over at &amp;#8220;Red Canary&amp;#8221;:http://www.redcanary.ca/view/top-10-programming conducted a public forum with entrepreneurs and founders, like you, to find out what will be the top (most relevant, most used) programming languages in 2013. The results are in, we think they are worth reviewing for your strategic planning, and future hiring needs. (If you haven&amp;#8217;t yet, do &amp;#8220;check out Red Canary&amp;#8221;:http://www.redcanary.ca/ so you can &amp;#8220;vote on the #1 language yourself&amp;#8221;:http://www.redcanary.ca/view/top-10-programming. Red Canary is full of other very useful content, and we really like their tagline, &amp;#8220;opportunity meets community,&amp;#8221; which expresses an ethos complimentary to Found|READ&amp;#8217;s own mission.)&lt;/I&gt;&lt;/p&gt;    &lt;p&gt;&lt;i&gt;While digging around in the archives of Red Canary&amp;#8217;s predecessor-site, Editor Trevor Stafford came across a ranked list of programming languages that were most in demand by employers in 2001. So Trevor posted the top-10 languages on Red Canary and asked his readers to vote on which of these languages would be most relevant in the future. Then he conducted the poll again, with the help of other entrepreneurial groups, like YCombinator.&lt;/i&gt;&lt;/p&gt;    &lt;p&gt;&lt;i&gt;For your ease, I&amp;#8217;ve published the most recent results of Trevor&amp;#8217;s poll, first.&lt;/i&gt;&lt;/p&gt;    &lt;p&gt;&lt;strong&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;TOP&lt;/span&gt;&lt;/span&gt; &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;PROGRMAMING LANGUAGES FOR 2013&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Here&amp;#8217;s the list &lt;strong&gt;after 2 weeks of voting&lt;/strong&gt; and an influx of opinions from Californian startup types (thank you, yCombinator). Python is the biggest mover.&lt;/p&gt;    &lt;p&gt;1. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;HTML&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;/CSS 7.6&lt;br /&gt;2. Javascript 7.3&lt;br /&gt;3. Ajax 7.2&lt;br /&gt;4. Python 6.9&lt;br /&gt;5. Java 6.7&lt;br /&gt;6. C# 6.7&lt;br /&gt;7. Ruby 6.2&lt;br /&gt;8. .Net 6.0&lt;br /&gt;9. C++ 5.4&lt;br /&gt;10. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;C 5&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;.1&lt;/p&gt;    &lt;p&gt;10 = extremely relevant&lt;br /&gt;1 =  irrelevant&lt;/p&gt;    &lt;p&gt;&lt;i&gt;Trevor&amp;#8217;s note: Even though Ajax and &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;CSS&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;/HTML are markup tools, not programming languages, I couldn&#8217;t put a list like this together without them, and I couldn&#8217;t come up with an umbrella term for everything. Future technologies? Yuck. If you wanted to get really picky you could point out that transact-sql is merely a language extension. So is PL/SQL. Javascript might even warrant an argument. Please don&#8217;t get that picky, however. One Red Canary reader asked for Haskell to be added, but it didn&amp;#8217;t make the top 10.&lt;/i&gt;&lt;/p&gt;    &lt;p&gt;Below is the list Trevor started with, based on what was most valued, six years ago.&lt;/p&gt;    &lt;p&gt;I. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;MOST POPULAR LANGUAGES&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; (BASED &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;ON EMPLOYER DEMAND&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;) &lt;strong&gt;2001&lt;/strong&gt;&lt;/p&gt;    &lt;p&gt;1. C++&lt;br /&gt;2. Windows &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;NT4&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;3. Oracle&lt;br /&gt;4. Java&lt;br /&gt;5. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;HTML&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;6. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;ASP&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;7. Visual Basic 6&lt;br /&gt;8. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;DB2&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;9. Cobol&lt;br /&gt;10. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;ANSI&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;-C&lt;/p&gt;    &lt;p&gt;Seeing that list got me to thinking about the nature and future of coding. &lt;strong&gt;What languages or splinter languages would dominate the list in 2013?&lt;/strong&gt; Certainly not Cobol and &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;ANSI&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;-C :) Where will .Net and Java be in 6 years? What about xml and the surging popularity of Ajax? Will &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;PERL&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; and Lisp coders be able to transition to Ruby? Will they need to? What about young languages like &amp;#8220;Lua&amp;#8221;:http://en.wikipedia.org/wiki/Lua_%28programming_language%29?&lt;/p&gt;    &lt;p&gt;I&amp;#8217;m not smart enough to see into 2013&amp;#8217;s crystal ball, so here&amp;#8217;s a list of 20-odd languages. Assign up to 10 stars to as many languages as you like (according to how relevant they will be in 6 years).&lt;/p&gt;    &lt;p&gt;II. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;AFTER 1 WEEK OF VOTING&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;Here are the predicted top 10 languages of 2013 after almost one week of voting:&lt;/p&gt;    &lt;p&gt;1. Java 7.7 (avg. stars)&lt;br /&gt;2. C# 7.7 &lt;br /&gt;3. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;HTML&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;/CSS 7.4 &lt;br /&gt;4. .Net 6.9&lt;br /&gt;5. Ajax 6.8&lt;br /&gt;6. Javascript 6.2&lt;br /&gt;7. Transact-SQL 6.0&lt;br /&gt;8. C++ 5.5&lt;br /&gt;9. Ruby 5.4&lt;br /&gt;10. PL/SQL 5.4&lt;/p&gt;    &lt;p&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;III&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;AFTER 2&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;WEEKS OF VOTING&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;:&lt;/p&gt;    &lt;p&gt;1. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;HTML&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;/CSS 7.6&lt;br /&gt;2. Javascript 7.3&lt;br /&gt;3. Ajax 7.2&lt;br /&gt;4. Python 6.9&lt;br /&gt;5. Java 6.7&lt;br /&gt;6. C# 6.7&lt;br /&gt;7. Ruby 6.2&lt;br /&gt;8. .Net 6.0&lt;br /&gt;9. C++ 5.4&lt;br /&gt;10. &lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;&lt;span class="caps"&gt;C 5&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;.1&lt;/p&gt;    &lt;p&gt;&lt;strong&gt;Remember, this is not a list of today&amp;#8217;s most popular languages, but which languages you think will be dominant in 2013.&lt;/strong&gt;&lt;/p&gt;&lt;iframe src="http://app.sgizmo.com/s/survey.php?id=IG280R4YN7OO52LHZKAJ3HYOH1MM9Q-14311" frameborder="0" width="580" height="1100" style="overflow: hidden" &gt;&lt;/iframe&gt;</description>
      <pubDate>Fri, 07 Sep 2007 14:53:24 GMT</pubDate>
      <author>Trevor Stafford</author>
      <category>Found: Edge</category>
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