Found+READ: Comments by Ravneet Grewal

Ravneet Grewal — Sat, 28 Apr 2007 11:30:08 GMT

So what I pick up from you Om, is that you certainly need to give it some time to pick up and be ready to pick up signals about when to whack it.
Also, your comment about ‘never be Me-Too in your biz category’ , how would that argue against, ‘Competition is healthy & There is no single Unique idea’ paradigms?

Ravneet Grewal — Wed, 02 May 2007 01:11:40 GMT

As said above, I would first focus on getting more users, which can be done by putting on a typica user’s hat to your community. How would they land there, What would they want in your community, What could the community do for them. Once you know the what (route) and why’s of the users, you can start pushing in some more effort in those what and why’s. (If they find you mostly using Google, focus on optimization.) Pick a geographical location and see if you can partner with some other ingredients of the whole plan (wedding) in general. Like wedding photographers, can they refer users to your community, better if they have online presence, which would link to you. Try talking to the other key participants (photographers, planners etc.) and leverage them to market for you.

I am not sure of the Viral marketing in this particular domain. Its kinda hard to have a viral spread for a community based on weddings. But in any case thats my thought,which could be wrong.

Ravneet Grewal — Wed, 02 May 2007 17:30:49 GMT

A nice writeup. Also is it helpful to look at local possible biz partners and ‘use’ them to market your services? What are the common pitfalls for such scenarios?

Ravneet Grewal — Mon, 07 May 2007 15:04:17 GMT

Look around your social network, do you see anyone who fits the requirements technically? Build some trust with such individuals,a trust that that they can come and go into the office even without you. Giving them some sense of ownership in the whole project (to the right person) will certainly be helpful in getting the most out of such individuals.

Ravneet Grewal — Wed, 23 May 2007 22:01:53 GMT

#1 & #3 points are really really important to follow, after hearing your experience Kevin.

As you state, if it was you who coined the idea, it is very very important to keep the controlling voting rights with you (unless you were partnering only with your friend, in which case it was ok to be equal controller). But as a third person enters the equation, who is a 3rd degree apart from you, it was probably best for you to keep the voting interests with yourself.

Ravneet Grewal — Mon, 21 May 2007 19:04:06 GMT

Thanks Mat, I was actually more interested in the approach mentioned in your 2nd half of the response above (the parallel-to-some point approach).

Ravneet Grewal — Tue, 22 May 2007 23:32:52 GMT

Tips right to the point, Hasan. Thanks for sharing.

Ravneet Grewal — Thu, 24 May 2007 20:28:24 GMT

Nice apparoach to it Shawn.

Ravneet Grewal — Thu, 31 May 2007 18:12:35 GMT

Love the #1 (web 3.0). People do that already? :-)

Ravneet Grewal — Sat, 28 Jul 2007 15:06:39 GMT

Very good article Vivek!
I agree about the wow-factor-customers vs. the moderately satisfied customers. Moderately satisfied customers also tend to drag the morale of your team, as opposed to high-flying team spirits when interacting with more wow-satisfied customers :)