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    <title>Found+READ: Comments by Xavier Casanova</title>
    <link>http://startitup.indieword.com/person/4080</link>
    <pubDate>Sat, 14 Apr 2007 22:31:15 GMT</pubDate>
    <description>Comments by Xavier Casanova</description>
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      <description>&lt;p&gt;Om,&lt;/p&gt;

	&lt;p&gt;This is something everyone wanted but only you could make happen. Now it&amp;#8217;s up to us entrepreneurs to grow the gift you gave all of us. Thank you!&lt;/p&gt;

	&lt;p&gt;(Awesome launch party &lt;span class="caps"&gt;BTW&lt;/span&gt; ;) )&lt;/p&gt;</description>
      <link>http://startitup.indieword.com/view/introducing#content_6106</link>
      <guid>http://startitup.indieword.com/view/introducing#content_6106</guid>
      <pubDate>Sat, 14 Apr 2007 22:31:15 GMT</pubDate>
      <author>Xavier Casanova</author>
    </item>
    <item>
      <description>&lt;p&gt;Great article. There is always that difficult balance to find between persistence and nimbleness, but in reality, most startups I know went on a plan B fairly early on &amp;#8211; then persisted.&lt;/p&gt;</description>
      <link>http://startitup.indieword.com/view/good-migration#content_6880</link>
      <guid>http://startitup.indieword.com/view/good-migration#content_6880</guid>
      <pubDate>Tue, 24 Apr 2007 16:20:23 GMT</pubDate>
      <author>Xavier Casanova</author>
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      <description>&lt;p&gt;I think there is a big difference between whacking off a feature of a product (like GigaGamez as part of the GigaOM network&amp;#8212;or the Sopranos as one of the &lt;span class="caps"&gt;HBO&lt;/span&gt; original series) and shutting down a company. Adapting, tweaking or even repositioning a company is what entrepreneurs do all the time (great example: Loomia story &lt;a href="http://www.foundread.com/view/good-migration" rel="nofollow"&gt;http://www.foundread.com/view/good-migration&lt;/a&gt;).&lt;/p&gt;

	&lt;p&gt;Shutting down (I think) is the very end of all &amp;#8211; when all hope is lost.&lt;/p&gt;</description>
      <link>http://startitup.indieword.com/view/knowing-when-to#content_7040</link>
      <guid>http://startitup.indieword.com/view/knowing-when-to#content_7040</guid>
      <pubDate>Thu, 26 Apr 2007 22:13:33 GMT</pubDate>
      <author>Xavier Casanova</author>
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    <item>
      <description>&lt;p&gt;Matt &amp;#8211; interesting you say that, &amp;#8220;deep philosophical explanation for it&amp;#8221;, since I have noticed a few people do talk about where their company name is coming from when you first meet them. Sometimes that can be a good ice-breaker, or a &amp;#8220;story&amp;#8221;, but I don&amp;#8217;t think it works if you are selling to the consumer. The other problem that I see, and that&amp;#8217;s particularly true for startups, is ending up with name that doesn&amp;#8217;t reflect what the company does anymore. That&amp;#8217;s why my hunch is to go for punchy and short rather than smart (and long).&lt;/p&gt;</description>
      <link>http://startitup.indieword.com/view/whats-in-a-name#content_7295</link>
      <guid>http://startitup.indieword.com/view/whats-in-a-name#content_7295</guid>
      <pubDate>Thu, 03 May 2007 06:07:53 GMT</pubDate>
      <author>Xavier Casanova</author>
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    <item>
      <description>&lt;p&gt;Other than being your last name (something I don&amp;#8217;t I could do ;) Trossen Robotics is also pretty good because I&amp;#8217;m guessing your clients (in the robotics industry) call you &amp;#8220;Trossen&amp;#8221; (not Trossen Robotics), right? (which does back to short, etc).&lt;/p&gt;

	&lt;p&gt;Another concern we had when naming Wambo was bad connotation. Prior to deciding on polling people, we would run a few names and run a search on the Urban Dictionary to check that. There are &lt;span class="caps"&gt;LOTS&lt;/span&gt; of slang words and I highly recommend checking these out&amp;#8230;&lt;/p&gt;

	&lt;p&gt;Example: we liked &amp;#8220;hify&amp;#8221;. Sounds a lot like &amp;#8220;Hyphy&amp;#8221; &amp;#8211; the rap word&amp;#8230;&lt;/p&gt;</description>
      <link>http://startitup.indieword.com/view/whats-in-a-name#content_7299</link>
      <guid>http://startitup.indieword.com/view/whats-in-a-name#content_7299</guid>
      <pubDate>Wed, 02 May 2007 22:28:07 GMT</pubDate>
      <author>Xavier Casanova</author>
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