I really liked this—I’d love it if the author would write a whole article explaining himself.
About Christina Wodtke
A relentless instigator, Christina Wodtke cofounded Cucina Media, the creator of PublicSquare (the software running Foundread, Boxes and Arrows and more) as well as founding and publishing Boxes and Arrows, the premier Web Design 'zine. Previously, she cofounded MIG, a management consulting firm, founded the Institute of Information Architecture; authored the bestselling book Information Architecture, Blueprints for the Web; and has spoken on the topic of the human experience in information spaces at conferences worldwide.
Prior to founding Cucina Media, Christina was sr. director of design for Yahoo! Search and Marketplace where she led design work in the revival of Search, and the reinvention of Shopping.
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