Selecting a Board of Advisers

I’d like to know how one selects a board of advisers, and what criteria you use?

What do you offer them, how much equity typically? How many should you have? Can you have non-board advisers? Does a board of advisers ever meet?

About Christina Wodtke
A relentless instigator, Christina Wodtke cofounded Cucina Media, the creator of PublicSquare (the software running Foundread, Boxes and Arrows and more) as well as founding and publishing Boxes and Arrows, the premier Web Design 'zine. Previously, she cofounded MIG, a management consulting firm, founded the Institute of Information Architecture; authored the bestselling book Information Architecture, Blueprints for the Web; and has spoken on the topic of the human experience in information spaces at conferences worldwide. Prior to founding Cucina Media, Christina was sr. director of design for Yahoo! Search and Marketplace where she led design work in the revival of Search, and the reinvention of Shopping.

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Amie Gillingham
(6 points)
August 18, 02:08 pm

Any chance of this becoming an article? This is something in which I’m very interested, particularly since I’ve just started to informally gather some folks we’d like to serve as our advisors.

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