Creating Communities
By Ilya Lichtenstein (34 points), April 15, 2007 — 8 CommentsI would love to collaborate on or see written by someone else a story about creating a community around a product or startup. That is, how to create discussion and activity around the product, and also how to bring in the core of active users that bring any community-focused site to life.
About Ilya Lichtenstein
Ilya Lichtenstein is currently studying psychology at the University of Wiscosin-Madison. He also works for Avanoo, a stealth startup. If you want to talk about community-focused marketing or anything else, you can reach him at silent.watcher at gmail.com
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(9 points)
April 16, 11:04 am
Here’s some resources that I like on this topic:
How to Build a User Community, Part 1 -
http://headrush.typepad.com/creating_passionate_users/200…
User Community and ROI – http://headrush.typepad.com/creating_passionate_users/200…
(34 points)
April 16, 05:04 pm
Those are great posts, and there are many gems in the comments. Too bad Kathy Sierra isn’t blogging anymore :(
(96 points)
April 16, 11:04 pm
Ilya,
why don’t you try and go for this. I think it be awesome to get your take on this. hopefully we can all collaborate and make this a great post.
(34 points)
April 17, 11:04 pm
Allright, here’s my post on how to create communities:
http://neomeme.net/2007/04/18/how-to-create-communities/
Let me know what you think.
(9 points)
April 18, 01:04 am
Two more good resources on the topic (perhaps it is worth including a list at the end):
The care and feeding of social media’s three classes: Creators, Curators, Consumers -
http://lsvp.wordpress.com/2007/04/15/the-care-and-feeding…
Game mechanics applied to social media: Keeping score -
http://lsvp.wordpress.com/2007/04/06/game-mechanics-appli…
(9 points)
April 18, 01:04 am
Ilya,
A good start – in particular I like the note that you need some initial content. Some thoughts after reading your post:
- Instead of ‘tight control’ or ‘carefully managing’ I would agree for the creators to have a tight initial focus since you really can’t control your audience.
- Also the general rules of any new venture: it is a good idea to build something that you will use, and it is important to be agile – to pay attention to which features users want or don’t want.
- It is more about ‘building a community’ as opposed to ‘creating a community’, i.e. this stuff takes time.
(34 points)
April 18, 03:04 pm
The final, much revised product is posted here:
http://www.foundread.com/view/vet-reward
Thanks everyone for your contributions.
(17 points)
August 17, 02:08 am
Must read Tara Hunt’s pinko marketing on building user communities. am quite a fan
she is quite a user champion
http://pinkomarketing.pbwiki.com/
What we need next is a Do’s and dont’s style or 10 simple steps style write up for how to build a community.