What's in a name?
By Big V (14 points), April 15, 2007 — 3 CommentsHow important is the company’s name to its long-term success? What makes a name memorable? Is it more difficult for a start-up to pull off a wierd and wacky name like “google” or should they stick to meaningful and functioinal names – like “myspace”?
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(50 points)
April 16, 07:04 am
This is a great topic. Naming can be done on the cheap without spending millions to hire a professional firm to do so. But it would be good to discuss branding, future implications, expandability/flexibility of the name to future directions, how to spot potential negative implications in a name. How about how to create a Web 2.0 name without leaving out vowels?
(45 points)
May 01, 12:05 pm
This can be a religious issue. People that make a lot of money in name and brand development make good cases on the importance. But consider del.icio.us! I’ve been successful with companies with lousy names and seen clever names in the dead pool. Personally, I think you can make a go with a reasonable name that you can 1) remember and 2) correctly guess the domain name and it’s unique if you enter it into Google, and 3) can be trademarked. Since your a startup, chances are you’ll get acquired before you create the next ‘Coke’.
Here are some interesting related posts:
http://sethgodin.typepad.com/seths_blog/2003/06/naming_a_…
http://www.thenameinspector.com/10-name-types/
(17 points)
August 17, 08:08 am
I can never find a name that is available as a domain name (.com)
Its such a pain coming up with a name that isnt taken!! Its almost a never ending cycle of trying to find a good name.
Some people really do a good job of being creative with names. Like i guess twitter or meebo. If someone has a post on how to come up with names that are not taken please enlighten me…am frustrated with this whole naming business :-(