How to develop a marketing strategy
By Big V (14 points), April 14, 2007 — 6 CommentsI am guessing that we are all probably great at technology and product development, but lose it at marketing. I’d love to read a series of posts on marketing do’s and dont’s. A post each on PR, SEO, SEM, Online Marketing, DBM, Offline, Brand Marketing, Viral, etc. would be awesome
About Big V
Want to see this idea turned into a story?
6 people requested to see this idea turned into a story. 0 people wouldn't.
Most Requested Ideas
- TrialIPO
- Creating Communities
- What to Expect at Your Fi…
- The Startup's Primer for …
- A Method for Managing the…
- 10 lessons I learned from…
- It's not about the idea; …
- Where Do I Find Someone T…
- Marketing via chaos
- What's in a name?
Ideas Feed
- Keep track of new ideas via RSS:
Ideas RSS Feed
Talk about this idea
(50 points)
April 15, 12:04 am
I’d love to hear about marketing on the cheap, and all the things startups have done to market their sites without spending any money at all. These range from creating link exchange modules between friends with startups to word of mouth to emailing Techcrunch or GigaOM. What are the ramifications of each? Any case studies someone would like to share?
(2 points)
April 15, 12:04 pm
I agree, I think it would also be great to discuss budgets for the above posts.
(34 points)
April 15, 11:04 pm
As a marketing guy, I would love to see and participate in a story like this, so that we can all learn from each other.
In particular, I would like to see something on community-based marketing- blogs, forums, etc. In a word- how to generate organic discussion about your startup/product.
(0 points)
April 16, 08:04 am
I’m looking to expand my email marketing campagin and not sure how to go about it. Too many choices, not sure how to go about choosing lists/companys. ....
(11 points)
April 16, 09:04 am
This is a great idea, particularly if there’s some discussion of a framework for a whole marketing plan.
I was going to suggest a particular lens for this article, but I decided to post it as a separate article suggestion: Marketing via chaos.
(45 points)
April 25, 02:04 pm
A must have! This is a huge gotcha for most companies. Success requires first being a market-driven company, then having the skills to best reach and influence the target market using the precious little cash that startups have to spend.
I’m always shocked by how many startups have a build-it-and-they-will-come mentality or believe that marketing is simply marcomm.