Founders battle negative word of mouth

All Founders start with the best of intentions. Surprisingly often, carelessness leads to things going wrong early in the life of a product or service.

Thanks to the personal structure of the web (or as others call it, new media), a Founder, or CEO can immediately take the soap-box and reassure his customers that all is well and the damage will be fixed. The objective is to reassure your customer base that the direction and underlying values of the startup have not changed.

I would like to have your thoughts and past examples of how Founders and CEO’s in the past have managed to do this well and have seen their companies through a negative public mood.

About Santosh Dawara
I am working on my first startup http://www.BookEazy.com. My bio on LinkedIn: http://www.linkedin.com/in/sdawara

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anuj khurana
(17 points)
August 28, 09:08 am

yeah i think that would be nice…digg and facebook and skybe can be good case studies…

also i think there is lots to learn from the traditional marketing case studies about handling negative publicity. Some have over the years been part of harvard business cases…

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